OPMA Conference - Battle of the Media - How to take back control?
The OPMA conference "Battle of the Media - How to take back control?" took place at the Matcham Theatre on Thursday 17th May 2018.
The breakfast event contained a mix of presentations and panel discussions. Topics covered were
- How to make the most of your measurement and engagement strategies
- Has measurement become "too corrupted" and inconsistent
- Putting content first to drive audience engagement
- Taking back control of your advertising campaigns
The themes provoked interesting discussions among attendees and OPMA would like to thank all of our speakers and panellists on the day who illustrated through various examples the need for more transparency in a fragmented media industry and more investment in better measurement and control mechanisms. Overall the trust in media is still strong but publishers and brands need to work closer together to make sure the content is placed in the right publications and in more engaging ways for brands and their audiences.